Start Date:

May 21, 22 and June 11 2024



3 days + online group work



online/University of Parma Campus - Centro Santa Elisabetta


Course Aim:

Participants will acquire skills to identify different types of content and their relevance for campaigns of information and will learn to use social media in this context. In addition, participants will be provided with the basics of search engine optimization (SEO), the tools to measure and analyse the impact of a campaign and an overview of the supports that artificial intelligence can offer.
As final part of the course, the participants will create a campaign of information and awareness on the topic of food authenticity. The campaign will be published on the social media channels of the School of Advanced Studies on Food and Nutrition and will develop the topics covered during the 2023 edition of the “Food Authenticity PhD Excellence Academy”.


The PhD School is structured in 3 phases as follow:

  1. a first phase which will be held online on 21 and 22 May 2024. This phase will include frontal lessons interspersed with exercises useful to ensure that participants can apply the notions learned to their specific needs and contexts.

  2. a second phase which will take place remotely from 23 May to 10 June 2024. The participants will be divided into groups and will carry out an analysis of the current market context, in preparation for the final group work.

  3. a third phase, which will be held in-person on 11 June 2024. The groups of participants, led by the professors, will develop a concept of campaign of information, inclusive of keywords, target audience, key messages and post drafts.



The PhD School will be activated in the event of reaching minimum 10 participants.


The enrolment fee for participants is partially covered by the funds obtained within the “High-level training projects in the technological, economic and cultural field for a European region of knowledge and attractiveness” presented under the invitation referred to in DGR 1200/2021 - resolution transmission Regional Council n.1625 / 2021 and managerial determination n.19459 / 2021 of the Emilia-Romagna Region.  

Participants will be required to contribute a 80,00 € fee. Payment methods and deadlines will be communicated upon admission to the course.



To apply, fill out the form below from 14 March 2024 until 12 midnight (Italian time) of 1 May 2024


Find all the details in the call


Download CALL (english version)                  Download CALL (italian version)



Faculty Members:

Prof. Chiara Dall'Asta

Department of Food and Drugs

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Dott. Ugo Benini

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